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Joe Jonas treats us to the sight of his sexy six pack as poses in Guess’s Hero underwear

in Celebrity/Underwear

Joe Jonas Guess CampaignSeriously sultry shots by celebrity and fashion photographer Yu Tsai showcase Guess’s Hero underwear line.

Sexy singer and actor Joe Jonas strips down to boxer briefs to promote Hero, a new line of men’s underwear from Guess.

It is the first time the brand has chosen a male star to be in its underwear campaign.

I am very excited to have Joe Jonas on board as the newest face of Guess. Joe is a cool and charismatic young man who embodies all of the characteristics of Guess’s DNA — sexy, young and adventurous. — Paul Marciano, Guess Chief Creative Officer

To prepare for the shoot Joe went on a diet and did a lot of boxing and cardio with his personal trainer.

It’s been a fun shoot, and my first time doing an ad in underwear, so it’s pretty exciting. It can be a weird thing to be sitting there in your underwear being photographed, but overall I had a blast. — Joe Jonas

In the photos, an oiled-up Joe models a variety of boxer briefs, t-shirts, and jeans from the collection that launches in February.

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